Almost everyday since the doors opened in September 2009, Bobbi has enjoyed hearing that shopping in her store is a great experience. She especially enjoys the look of surprise and the astonishment in the voice every time someone says, “Is this new?”
Balancing high quality and fashion standards with the arrival of 100s or 1000s of new pieces every week means Bobbi has her work cut out for her. But she wouldn’t have it any other way. She is committed to maintaining the highest level of business integrity, and to making sure customers experience shopping the way it was always meant to be: a thrill of discovery.
Entrepreneur and mother, Bobbi has years of corporate retail management experience. She is a lifelong Londoner, who loves high-quality fashion merchandise and is committed to running the kind of business that makes a difference in people’s lives.
Bobbi's sister helps run the shop purely for the thrill of joining customers in the experience of that magical find. As a mother she is also deeply sensitive to the importance of action on the environment and is a strong supporter of local businesses, farmers and environmental organizations.